content creator
Optimizing a Digital Product Funnel for Higher Conversions
Built and refined a low-ticket digital product funnel for a content creator and online entrepreneur, increasing conversions by 17% through optimized design, upsell automation, and re-engagement workflows.
THE CHALLENGE
THE CHALLENGE
Wealth Diva, a female content creator and digital entrepreneur, wanted to scale sales of her $37 digital product bundle while nurturing leads into her higher-ticket offers. Her existing funnel performed inconsistently, and abandoned carts were impacting daily revenue.
STrategy & solution
The focus was to increase immediate conversions while building a system that automated follow-up and maximized lifetime customer value.
My goal was refining the customer journey — combining persuasive design, automation, and testing to drive consistent, repeatable sales.
Funnel Redesign: Simplified the layout for clarity, added persuasive copy, testimonials, fast action bonuses, and trust elements.
Tripwire Optimization: Implemented an automated upsell to a related offer and added order bumps for increased AOV.
Reactivation Workflow: Created an abandoned cart sequence with dynamic timing and urgency triggers.
Testing & Analytics: Monitored key metrics such as checkout completion, upsell acceptance, and reactivation rate to refine performance.
funnel map visual
This funnel was designed to increase average order value through strategic upsells, downsells, and automated workflows for a digital product creator.
the results
17% Increase in Funnel Conversions
22% Boost in Average Order Value (AOV)
36% Recovery Rate on Abandoned Carts
“I love the new flow that Robin setup. It feels seamless and authentic to my brand. Sales are consistent every day, and the automation brings customers back who would’ve been lost before.” — Wealth Diva
funnel in action
A closer look at how the funnel was structured to attract, engage, and convert more effectively.
key takeaways
Core insights, results, and measurable outcomes from the funnel build and optimization process.
Automated upsells increase revenue without adding pressure.
Reactivation workflows recover hidden sales opportunities.
Strategic copy and design turn digital products into scalable assets.
interested in similiar results?
I’m seeking to bring my expertise in lifecycle marketing, funnel strategy, and conversion optimization to a growth-focused team. My approach combines analytics, customer journey mapping, and creative execution to drive measurable results across every stage of the funnel..
Copyright© | Robin Renea 2024. | All rights reserved
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nice to meet you!
HEY GIRL, I'M YOUR NEW BFF
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