I’ve always been drawn to the structure behind success, the systems, data, and strategy that help businesses scale smarter. With a background in corporate operations, HR, recruiting, and marketing, I’ve managed teams, built systems, and optimized performance across multiple industries.

When I transitioned into marketing, I found my true calling in lifecycle marketing, funnel strategy, and conversion optimization. I became a certified Full Stack Funnel Builder, trained in offers, design, copy, CRO, and automation. I specialize in building scalable, data-driven funnels that combine strategic systems with measurable results, guiding customers through optimized journeys and ascension ladders that build loyalty, retention, and long-term value.

When I’m not deep in strategy or building client funnels, you’ll find me training my two German Shepherds, Axl and Benatar, traveling anywhere near water, or exploring new restaurants.